Tools of the Trade

Architecture Visualization Resources

Cover image by Globe Plants

Black Friday and Cyber Monday time is done, but many partners keep active deals well into (3)December! Check out all active deals with the PINK logos below. Prize pool winners will get email updates next week, by December 10th, on how to redeem their prize!

The Partners

Partners in PINK offer special pricing! Could be a new product release or discount for example…

I’m very happy to feature so many partners operating in the architectural visualization industry with software, content and training I use myself and in my studio.

Clicking on the tiles will take you to the relevant partner further down the page. When there is a special price, the logo will be PINK!

The Themes
For your convenience, and based on past surveys, I’ve organized the resources into topical themes for contextual and easy browsing and shopping.
This resource website becomes the go-to site all year round for architectural visualization & rendering resources with special actions during Black Friday, Cyber Monday, Blog Birthday, Spring Sale and special updates and releases by the partners!
Landscape & Vegetation
The GREEN theme! All that you need to scatter great looking trees and plants in your scenes, as well as in post-production, with cut-out trees, if you so choose.
2d & 3d People
Add people easily to your images and animations using ANIMA and 3d people from AXYZ Design. More partners will cover your 2d people cut-out needs.
3d Models & Modeling
Each project calls for lots of items and modeling it all from scratch might be too much. You’ll find here 3d models of everything and tools for parametric 3d modeling.
Textures & Materials
Get textures and pre-made materials as well as creation tools from leading partners in our industry.
HDRI & Lighting
Put things in a great light using HDRI 360 skies from leading partners such a PG SKIES and many more.
Rendering and VR / Realtime
Grab render engines and VR creation and sharing tools to showcase your work better, in real-time too.

Training

Level up by learning from the best! Explore various courses about how to use software and techniques.

Landscape & Vegetation

All the things you need to populate your scenes with great looking trees and plants. You’ll find here 3d models of vegetation, 2d cut-outs, scattering plugins, textures and more.
Image by Globe Arts Studio using 3Ds Max, Corona Render and Plant Bundles from Globe Plants.

Globe Plants – 40% OFF Starting Nov 23rd

Globe Plants is the 3D vegetation provider of choice for many top visualizers. Not without reason: you seamlessly import their models to your productions through “ready to render” products.

There’s no need to worry when you have quality models, indistinguishable from real life. Breeze through our library with over 35 unique “Bundles”, as well as individual models. Can not find what you are looking for? Globe Plants team expertly handles custom-made orders.

Compatibility includes 3Ds Max, SketchUp, Cinema 4D, Blender, FBX, and GrowFX. With Low Poly models ready in FBX/OBJ and Enscape Custom Asset Library that also perfect for Revit, ArchiCAD, Rhino3D, and Vectorworks.

Globe Plants – The plants do the talking.

Use the code RONEN-BF21 at checkout for 40% discount. Valid until December 10th!

 

Image by Globe Plants / Bundle 34 – Mexican Plants.

XFrogPlants. For Unreal Engine too!

Oscar nominated XfrogPlants BUNDLES. 3,000 Native Plants of Europe, USA, ASIA, and OCEANIA! Includes the 3dmentor collections as well.

Also offering 36 Conifer species, in a wide variety of formats. Xfrog’s new bundles are affordable, high quality options for populating natural environments. This pack features a mix of models from our PBR and growFX collections, and include species from Europe, Asia, and North America.

Explore the catalog on CGTrader and the Unreal Engine Marketplace. The discount rates are different based on the sites and bundles, so do check it out in the provided links.

Image by xfrog / 2021 PBR Landscaping Library 3D model

Image by xfrog / 2021 PBR Landscaping Library 3D model

LAUBWERK 1.0.39 + SurfaceSPREAD v2.0.6!

German digital botany software company Laubwerk announces version 1.0.39 of their successful Player plugin for use with Laubwerk Plants Kits, a collection of render-ready, realistic 3D plants designed specifically for architects, CG and VFX artists. The updated versions of Plants Kits 1-15 and Plants Kit Freebie are available for immediate download for SketchUp, Maya, 3ds Max, Cinema 4D, and Python, and SurfaceSPREAD 2.0.6 for Cinema 4D.

Join this year’s Friday to Cyber Monday Sale 2021, from Friday, Nov 26th to Friday, Dec 3rd, featuring 25% to 55% off on various bundles.

“101 Erica’s Lane House” – Artwork by The Craft, using SketchUp, 3ds Max, Corona Renderer, and Laubwerk Plants Kits.

Laubwerk’s 3D foliage assets are some of our favorites. The smart asset type and the plugin to use it is a powerful one! Less intensive on viewport performance, while allowing for fast variations, seasonal control, and level of detail for far-away trees and shrubs. For us, the fact we can use the same assets inside SketchUp is a BIG PLUS!

Ronen Bekerman / Co-Founder & General Manager, The Craft.

iToo Software

iToo Software, founded in 1999 in Spain, is a 3D software developing company, and creators of Forest Pack and Rail Clone, plugins for Autodesk® 3DS Max® and 3DS Max Design®. Their main objective is customer satisfaction and providing high-quality software with personalized support which I’m very happy to say they do!

Black Friday – Cyber Monday 2021 promo taking place from Monday 22nd (starting at 08:00 GMT+1) to Monday 29th of November at 24:00 (GMT+1).

This promo is only valid for the purchase of new licenses of iToo Software products, it doesn’t include renewals or educational licenses.

Forest Pack

Forest Pack is the world’s most popular scattering plugin for 3ds Max®. It provides a complete solution for creating vast areas of objects, from trees and plants to buildings, crowds, aggregates, ground-cover, rocks and more. If you can model it, Forest Pack can scatter it!

The3dGarden Collections

The3dGarden is an exclusive range of high-quality tree and foliage models that are only available from iToo Software.

All the collections are designed to be fully integrated with Forest Pack. After installation, assets are immediately available in the Forest Pack library manager with materials for V-Ray and Corona Renderer to make quickly populating your scenes as easy as possible.

VIZPLANTS – New from VIZPARK!

VIZPLANTS is the first online catalog specifically tailored to 3D plants and vegetation with dedicated options to filter and search 3D plants more easily.

50% OFF on yearly and 25% off on monthly subscription for all VIZPLANTS!

Starting NOV 26 until Dec 03.

GrowFX v2.0 Released

GrowFX is a Plants Modeling & Animation System for 3ds Max.

Also, the plugin allows customizing any animation, such as the wind effect or the growth of plants from seeds. GrowFX allows implementing any ambitious idea of animated vegetation!

50% OFF starting NOV 26
Use coupon code RONEN-BF2021

“Miami Style” Image by The Craft / A mix of custom made GrowFX plants for animation and MAXTREE GrowFX Assets.

MAXTREE – GrowFX 3d Trees & Plants

Maxtree assets are amongst the most popular in ArchViz these days, with a steady stream of updates – Most recently introducing the Cactus & Bamboo collections!

Get trees, grass, flowers, and shrubs to make the next landscape you build perfectly! The models are provided as single 3D Models, GrowFX versions and as Forest Pack Presets.

NEW RELEASE: Plant Models Vol 79

Skatter for SketchUp

Skatter is the most powerful scattering extension for SketchUp. Render huge amounts of vegetation, quickly populate city blocks, create parametric assemblies, crowds, carpets, grass, you name it… all right inside SketchUp!

50% OFF during BlackFriday!

Promotion running NOV 24 – DEC 03, 2021.

Use coupon code BF2021 at checkout.

Image by Darchviz

Graswald – 25% OFF

World-class models for world-class environments. Graswald plants are more than just 3D models. They have been carefully drawn up on the basis of scientific knowledge and inherit the iconic characteristics of their real-life counterparts.

Use the Graswald plants to their full potential with the Blender Add-on Graswald Pro. With smart materials that allow for incredible customization, fast and easy selecting and importing, various ways of optimizing, and even integrated physics, crafting beautiful environments in minutes is easy. And if you’re not a blender artist, you can buy the Asset Library and import the models and textures into any application you want.

Image by Martin Kovacik using Graswald Pro

Forest/Digital – tree & bushes cutouts.

We support visualization artists with superior quality cutout trees for postproduction and matte painting

33% OFF during BlackFriday

Nov 24th to DEC 1st – use code RONEN-BF2021 at checkout.

Image by forestdigital.net

2d & 3d People

Never easy to add to stills and animation, but sure takes it to the next level when done right. Here you’ll find 3d & 2d assets as well as plugins to manage them all.

AXYZ Design ANIMA & 3d People Assets

Discover the best collection of realistic 3D people that will help you create exceptional professional renders and animations with ease. All models are available for top 3d software and renderers on the market. All that joined by the most powerful and easiest to use 3D people animation and crowd generation software. With a short learning curve, you can populate your ArchViz 3d projects with hundreds of animated characters in seconds!

Discounts up to 50% OFF – Starts Monday 22nd.

Image by Pavel Huerta. 

Viz-People – 50% OFF!

The ultimate quality of cut-out people and 3D Models. Source of solutions for every Arch-Viz designer.

Valid until the end of Monday the 29th.

Image by Viz People.

Image by Viz People.

2d Cut Out People by MrCutOut

Ethnic diversity, a rich selection of activities, and natural lighting conditions. MrCutout.com – cutout library for Pros.

30% OFF during BlackFriday!
Starting NOV 26 until Dec 01.
Use coupon code RONEN-BF2021 at checkout!

Image by MrCutout.com

2d Cut Out People by VIShopper

A great selection of cut out 2d to populate your still images in post-production. You can also find 2d trees and 2d trees and plants on VIShopper.

As in previous years the end of November means the biggest discount of the year. The Black Friday to Cyber Monday campaign will run from November 26 to November 29 with all credits -40%

1 credit – 5.00 USD – 3.00 USD -40%
10 credits – 40.00 USD – 24.00 USD -40%
25 credits – 75.00 USD – 45.00 USD -40%
75 credits – 120.00 USD – 72.00 USD -40%
150 credits – 195.00 USD – 117.00 USD -40%
250 credits – 250.00 USD – 150.00 USD -40%
500 credits – 350.00 USD – 210.00 USD -40%
1000 credits – 500.00 USD – 300.00 USD -40%

2000 credits – 800.00 USD – 480.00 USD -40%

THE LIFETIME UNLIMITED ACCESS 3500 USD – 2100 USD -40%

Humano – Natural-looking 3d People

Humano are collections of natural-looking posed 3d People, that will save your time, enrich your images & make your work easier, faster and more enjoyable. Made with love for digital beauty!

33% OFF starting NOV 24th – use coupon code RONEN-BF2021

Image by Humano.

3d Models & Modeling

Each project calls for lots of items and modeling it all from scratch might be too much. You’ll find here 3d models of furniture, lighting fixtures and other important equipment.

FlexTools for SketchUp

Responsive SketchUp 3d Modeling

Architects and 3D artists use the FlexTools platform to generate SketchUp doors, windows, and other architectural elements, with exceptional levels of speed and control!

30% OFF during BlackFriday!

Starting NOV 22 and running until DEC 06

Image by FactoryFifteen featuring RailClone 4

RailClone

With the release of version 4.3, RailClone is the artist-friendly parametric modeling and spline-cloning plugin for 3ds Max you always dreamed of. It’s unlike any other tool on the market. Objects are created simply by assembling, repeating and manipulating existing geometry using an easy-to-define set of rules. If you can model in Max, you can create procedural objects with RailClone. Choose from hundreds of built-in presets, adapt existing objects by adding your own geometry, or even create your own from scratch using RailClone’s easy-to-understand visual editor.

Our Black Friday – Cyber Monday 2021 promo is round the corner, taking place from Monday 22nd (starting at 08:00 GMT+1) to Monday 29th of November at 24:00 (GMT+1).

This promo is only valid for the purchase of new licenses of iToo Software products, it doesn’t include renewals or educational licenses.

model+model

model+model are offering 3d models for architectural visualization for a long time now, keeping high-quality levels and attention to detail. You should also check out their Bookmanager and ReDeform scripts for 3dsmax!

Hum3D

Need a car?

Hum3D is the world’s largest source of vehicle 3D models with more than 10500 cars from more than 750 brands.

50% OFF during BlackFriday!

Starting NOV 23 until NOV 29.

EVERMOTION – 50% OFF Storewide!

EVERMOTION has been there since before I got started with Architectural Visualization and they keep providing an enormous amount of assets you can use in your daily work. Furniture, Lights, Trees, Shrubs, Cars, Equipment and full interior and exterior scenes! 

50% OFF Storewide, running Monday 22nd – Tuesday 30th.

Black Friday Sale is here! Save up to 50% on Evermotion 3d collections, scenes and models!

Image by Evermotion

Balance Connected

Beautiful and concise 3D assets for design. Provides artists with a more inspiring creative inspiration.

Image by Cloves Chen.

Triangle Form

Triangle form is a team of people who have passions. We create high-quality 3D models, 3D scenes that support the work of 3D graphic designers and architects. We are happy when our clients use our models in their projects and are satisfied with their quality.

Image by Tomek Michalski www.tomekmichalski.com

CGAXIS

CGAxis is your definitive resource of photorealistic high-quality 3D models, textures and HDRI maps. Plants, furniture, architecture, electronics, food, decorations and many more. Instantly downloadable 24/7.

Textures & Materials

Probably the most important aspect to get photoreal results for your renders. I have gathered here assets and plugins that will help you up your game. Reuse them, tweak them, create your own.

Texture Supply 30% OFF all textures! – Use code “black” at checkout

Get ready to render close-ups! Bring your images even closer to photorealism with huge, high-quality, and meticulously tiled scans from Texture Supply.

Real Displacement Textures

Real-Displacement-Textures offers some of the most detailed materials based on real 3D-scans – check it out!

Textures & Plugins by VIZPARK

All Walls Bundle is a bundle of 75 highly detailed brick wall and stone floor textures for architectural visualization. Each of the 75 texture sets includes multi-textures with several single brick / stone variations with diffuse, bump, displacement, reflection and alpha-mask layers, plus 4k tileable textures for us in any 3D application. VIZPARK has more textures to offer besides this!

50% OFF on all VIZPARK Bundles!
Starting NOV 26 until Dec 03.

Image by Lukasz Brzozowski.

AIXTERIOR

Aixterior is a fast-growing library of biomes. Biomes are collections of photogrammetry scanned 3D-objects and surface material scans, 3D plants and plant atlases, HDR skies and domes, that make up an ecosystem.

Lighting

All the hard work you do means nothing if the lighting is wrong! Get the best HDRI’s from the most popular providers in the market.

PG SKIES by Peter Guthrie Relaunched!

The GOLD STANDARD of HDRI’s for Architectural Visualization by Peter Guthrie. A growing collection of 360 degrees panoramic high dynamic range (HDR) sky maps for use in all types of CG rendering. Carefully selected to be useful as well as beautiful.

All skies have now updated to v5 which feature the following improvements that have been made over the years :

  • Horizon clutter cleaned up (Buildings, Cranes and other things on the skyline).
  • Backplates in RAW format added (dng).
  • Corrected sun intensities to be more realistic as it is not possible to shoot a hdr and capture the full dynamic range of the sun.
  • Resolutions have increased over the years, from 8k, to 10k and lately 14k.
  • v5 has been a significant update to calibrate the brightness of the hdr files to the correct photographic exposure value.

50% OFF using code = BLACK50

Active and valid until Tuesday, November 30 at noon. UK Time.

EditableArch – HDRi & 3D Models

High quality 360 HDRi maps for ArchVIZ

Rendering

This section is sponsored by ASUS – The main aspect of architectural visualization, Photorealistic or Not. Get render engines, farm credits, and VR / Real-time tools as well.

Enscape – 10% Discount!

Enscape is a real-time rendering and virtual reality plugin for Revit, SketchUp, Rhino, Archicad, and Vectorworks. It plugs directly into your modeling software, giving you an integrated visualization and design workflow. As an intuitive design tool, it requires no prior specialized knowledge to use. You can design, document, and visualize simultaneously from one model. It is the easiest and fastest way to turn your building models into immersive 3D experiences.

theViewer – VR Tours / 55% OFF

#1 Platform for VR Tours from your renders. Used by studios like The Boundary, Recent Spaces, and many more.

Video by Recent Spaces, UK.

Corona Renderer – 22% OFF

Powerful, intuitive, affordable – Corona Renderer 6 for 3ds Max and for Cinema 4D – do more, faster!

No–one calls themselves a “3D Technician” – everyone rightly calls themselves a 3D artist, and that means your tools should be as close to invisible as possible so they don’t get in the way of your creativity.

Corona Renderer delivers predictable, reliable, and physically plausible results with no compromises in quality. Realistic lighting and materials are yours right out of the box.

22% OFF starting NOV 26 until NOV 29!
Use coupon code RBBF21

We use Corona Renderer at The Craft

Corona Renderer is the main render engine at The Craft for the past year plus!

With less focus on settings in favor or an artist-friendly approach we found ourselves getting back to basics and focusing on what makes an image great.

See more of what we do on The Craft Behance Page.

“Spa Somewhere” by The Craft

Pulze – Black Friday 2021! 20% OFF

Pulze is a set of user-friendly, customizable, and powerful pipeline tools that supercharge 3D visualization workflows. Designed by a group of passionate archviz experts and coders, the software family fills a gap in the industry by providing highly automated processes that increase the quality of your work in an efficient way.

This is a perfect opportunity to upgrade your pipeline at the best price! Use coupon code PULZE_BF_20 in our Shop to get a 20% discount on the first year on any of our annual products. The sale ends on the 29th of November!

LAYAMA by MOTIVA CG Art & Technology

CREATE VR EXPERIENCES LIKE NO OTHER.

LAYAMA by MOTIVA CG Art & Technology

CREATE VR EXPERIENCES LIKE NO OTHER.

Everyone loves VR visualizations, but unfortunately, they have a couple of major drawbacks:

  • You cannot visualize VR experiences if you don’t have a high-end computer, and even if you do have one, your clients may not. Also, you won’t be able to access them out of the office and so on.
  • Creating this kind of project is difficult and costly, you need to transform the meshes to low-poly and unwrap them, change the materials to be compatible with the real-time engine and after all that, you still probably won’t get the same quality.

In brief, real-time is expensive and not portable at all, that’s why lots of people still use old fashioned 360 tours. They are cheap, lightweight and they retain the maximum quality you can achieve.

Layama closes that gap between 360s and VR by transforming your current 3D projects to a pseudo-VR webpage that allows you to navigate your scenes, share your concepts, and visualize them in high quality everywhere.

30% OFF using code RONEN-BF2021

Running NOV 24 – NOV 29

E-Cycles Render Engine

The fastest and easiest photorealistic render engine for Blender. 100% compatible with the Cycles render engine. You can use all your materials and add-ons out of the box while rendering up to 8x faster with higher quality. E-Cycles is a 2-in-1 render engine, meaning you can switch from real time to photorealistic in 2 clicks. Features state of the art denoising technologies, a streamlined UI for ease of use and fast workflows, real time lighting setup with Light Groups, very precise lighting with Light Linking, and much more.

50% OFF using code BF2021

Running NOV 24 to DEC 07.

Image by Desiree Segura – https://www.artstation.com/artwork/L300ew

Training

Never stop learning! You can always learn a new skill or improve one.

State of Art Academy

SOA Academy is the leading Architectural Visualization school in the Industry. A place where students can experiment and fully understand all the issues underlying Archviz, developing their technical and artistic skills helped by Senior Artists. SOA Academy is the best place to learn the Art of Architectural Visualization.

Only artists and designers know that each moment is the best one to start a new project, a new experience, or new training to improve personal skills. For Black Friday Week we have the perfect gift for you! You just have to choose your favourite shop item or course and add the SOABLACKFRIDAY20 coupon to get a 20% discount

Do not waste time and choose your new adventure because this special gift is only valid from November 22nd to 28th.

REDEFINEFX – HIGH END VFX Training

Jesse Pitela is a Certified Phoenix FD Instructor, a Los Angeles-based CGI studio owner & award-winning VFX artist. His work has been showcased by every major computer-graphics website in the world, including CGSociety and Autodesk. He has extensive experience working with established VFX studios such as Resistance VFX, Chariotdrive & Riotmaker & his studio has created visuals for global clientele including Cristiano Ronaldo’s ROC, Western Digital, Shutterstock, and many others.

Chaos Phoenix Large-Scale Water $297 $197

After years of running water simulations with Phoenix FD, I’ve finally decided to take everything I’ve learned and turn it into the most value-packed course I could make. Avoid common mistakes that will make your simulations take forever to run and even longer to render, optimize your scenes & achieve impressive results fast.

Phoenix FD Advanced Large-Scale FX Course by RedefineFX – Now for $197 / $297 

Fire & Smoke FX $297 $147

Whether it’s revealing a product with smoke, burning rubber on a Mustang, or setting an airplane engine on fire, it’s all covered inside this course. Just a few lessons in, you’ll feel comfortable in setting up a variety of fire effects, and your mind will be full of ideas for cool shots you can now create with these new skills.

The Black Friday Bundle (All 6 Courses) $1882 $897 (increases to $997 on Friday 11/26)

This bundle is a Black Friday Exclusive. Enrollment completely closes when Black Friday ends & the bundle will no longer be available.

Course bundles are not regularly available on the website, and enrollment opens exclusively at Black Friday. Savings of $985 compared to individual course purchases at full price, are by far our biggest value-for-the-money offer ever in the history of RedefineFX. Get all 6 of our flagship courses (220+ videos & 150+ project files) covering just about every FX scenario you can imagine, including large scale water simulations, destruction with tyFlow, smoke, fire, and everything in between.

tyFlow Basecamp $297 $147

The first ever complete beginner tyFlow Course, designed to get you up & running with tyFlow quickly and covers the main pillars of what this powerful plugin can offer, including 40+ videos on particles, cloth simulations, destruction, forces, modifiers, splines and much more.

Fstoppers Tutorials – 30% OFF

Fstoppers is an online community aimed at educating and inspiring photographers, videographers, and creative professionals. Started in 2010 by founders Patrick Hall and Lee Morris, Fstoppers has grown into one of the top resources for photography lighting, gear reviews, business tips, behind the scenes, and industry news.

Today the website reaches over 1.5 million photographers and averages around 6 million pageviews a month. Fstoppers has been featured on NPR, The Huffington Post, Resource Magazine, Mashable, Gizmodo, Tech Crunch, Geek.com, Facebook Business, Vimeo Staff Picks, Adobe, Life Hacker, ABC News, BuzzFeed, and many other industry-leading news outlets.

NEW: Where Art Meets Architecture 4 with Mike Kelley – 30% OFF

Fstoppers has teamed up with Mike Kelley for the fourth installment of Where Art Meets Architecture. With 31 Lessons and over 14 hours of content, Mike takes you to some of the most expensive real estate in Los Angeles to show you his updated process for photographing luxury homes.

    Topaz Gigapixel AI

    Beautiful photo (or render) enlargements using Machine Learning! Enlarge images without losing detail. Upscaling up to 600% potentially saving time on rendering at high-rez.

    Up to 60% OFF!

    • Image Quality Bundle Includes: DeNoise AI, Sharpen AI, and Gigapixel AI On sale for $99.99, more than 60% OFF the retail value of $259.97
    • Video Enhance AI On sale for $99.99, $200 OFF the regular price of $299.99
    • Everything Bundle Includes: Image Quality Bundle + Video Enhance AI On sale for $199.98, $359.98 OFF the retail value of $559.96
    • Everything is on sale! Get 25% off any individual app, as well as 25% off upgrades
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